Your Money
While government leaders at all levels take to the mic to keep us updated, it seems more and more that private industry is providing the action needed to help see the world through this crisis. The ultimate goal for them, I'm sure, is to get safely back to "business as usual" ... or at least something close to it.
There seem to be four major categories of ways companies are helping:
- Donate money to charitable or government organizations who can use it better to address where it's needed most (e.g., Apple, Cisco, Armani)
- Donate products to essential workers (e.g., Airbnb, L'Oreal, Johnson & Johnson)
- Increase production of essential equipment (e.g., 3M, Abbott Labs, Medtronic)
- Change production to produce a whole new line of essential equipment (e.g., Brooks Brothers, Ford, Bauer Hockey, Absolute Vodka)
As the parent company of Absolute Vodka and Jameson Whiskey put it, they don't expect to make a profit on converting distilleries to produce hand sanitizer instead of booze, but it keeps their employees working and, perhaps even more important, a purpose which increases morale.
Companies change to combat COVID-19
by Hannah Lang
|