Your Life
Shopping looks different from just a few years ago thanks to advancements in technology enabling smartphones, online shopping, personalized ads, and even machines replacing people, such as self-checkouts. Thanks to social media, consumers are bombarded with customized “shoppertainment” and advice from favorite social media darlings. If you shop clothes online, there’s no more trying on in person. You either have to rely on written reviews or posted reviews. However, some stores allow a 3D live format where you can virtually try on a product. An extensive marketing focus has been on saving consumers’ money through cash-back using money-saving apps like coupons.com or Rakuten, RetailMeNot, and others, or buying second-hand products using Poshmark, eBay, etc. The good news is that mom-and-pop shops can survive and thrive by selling online, competing against big department stores that no longer get foot traffic that began during COVID and continues today, permanently changing how we shop. Dollar stores are taking over. Between the top two chains, Dollar General and Dollar Tree (which also own Family Dollar), there are more than six times as many dollar stores in the US as there are Walmarts—with more than 35,000 locations combined. Lastly, people can shop online and then pick up at the store. This particularly appeals to health-compromised people who want to limit their risk of getting airborne illnesses.
The 10 most important trends in how you buy and what you buy
by Lisa Lee Freeman
|